Look for our commercial on TV or Social Media!
After a year of building Luna & Co. from the ground up, we are finally pleased to present our very first commercial! Finding a model was the main concern for us, trying to find a woman that perfectly captured the essence of our company. From all the searching we managed to find the lovely Vanessa Luis, a Toronto based model who was not only the perfect look for our company, but was also one of the kindest and easiest models we’ve had the pleasure of working with! Filming our commercial on the coldest day of december, Vanessa was more that ready to endure the brisk morning frost and really captured the moment, making one feel the emotion that the commercial gives.
Another big factor for us was to find the appropriate setting to film, with ideas ranging from a winter wonderland setting to an in store shoot. With some close collaboration with our producer, we agreed that the Humber Bay Bridge off of Lakeshore Ave. was the perfect setting for our filming. The issue we found was that filming in the winter caused a lot of grey tones and dead trees to be very prominent when we kept the commercial with full colour. So on a whim we decided that keeping the commercial monochromatic (black and white) we could really capture the city without it looking so depressing because it was winter. It also allowed us to really focus on the jewellery itself and keep the shine and brilliance of the diamonds as the main focus.
Working with LP Media Works, Vanessa Luis and our crew of assistants and makeup artists, we were really able to tie together the commercial and give a very elegant and classy vibe. Not to mention the very euro-esque background music and the husky, bass filled voiceover at the end. We couldn’t be happier with the end result and we hope that our clients and followers love the commercial as much as we do!
Luna & Co. is located at 9100 Jane St. Unit 28 in Vaughan.